Open RoleCompensation: Salary

Social Media & Content Manager (Storyteller + Creator)

Create and manage content that builds trust and drives conversions.

Status
Accepting Applications
Type: Full-Time
Location: Remote (Global)
Compensation
Salary
Salary:Competitive salary (DOE)
Bonuses:Performance bonuses tied to engagement growth, conversions, and media placement success
Growthpath:Growth path into Content Director / Head of Brand role
Summary

Own content strategy and execution across social, blogs, and media using the 70/20/10 framework to grow audience, traffic, and conversions.

About the Role

About Us

We are Shay Better Coaching / HerPocketCoach, the #1 Love Mastery agency in the world. We're blending science, AI, and spiritual wisdom to help women heal love blocks and attract extraordinary relationships. Our brand voice is powerful, aspirational, and transformational — and we need a content powerhouse who can tell that story across every platform.

The Role

This is not a basic posting job. You are both creator and storyteller. You'll manage our social channels, create digital images and videos, ghostwrite in Shay's voice, and publish blogs that position us as industry leaders. You'll balance the 70/20/10 content framework (value, promotion, proof), sell without being 'salesy,' and craft content that builds trust, community, and conversions. Your scope includes social media management, content creation, graphic design, ghostwriting, blog publishing, and media placement support. You'll ensure our brand is consistent, compelling, and always one step ahead.

Own social and content as a creator-storyteller. Manage channels, create graphics and videos, ghostwrite in Shay's voice, and publish blogs that build trust and conversions. Balance the 70/20/10 framework and keep the brand consistent, compelling, and ahead of trends.

Responsibilities
  • Plan, design, and publish daily social media content (Reels, carousels, posts, stories, captions).
  • Create digital images, branded graphics, and social ads aligned with luxury brand aesthetics.
  • Edit videos for Reels, Shorts, TikTok, and ads.
  • Ghostwrite content in Shay's voice for captions, emails, and thought-leadership articles.
  • Write, edit, and publish weekly blogs on the company website.
  • Pitch and adapt blog content for media platforms (Medium, Thrive Global, industry outlets).
  • Build and manage a content calendar that integrates social posts, blogs, and PR initiatives.
  • Implement the 70/20/10 content framework to balance value, selling, and proof.
  • Track analytics (traffic, engagement, conversions) and refine strategy.
  • Collaborate with Marketing Manager, PR, and design team for aligned campaigns.
  • Stay current with social trends, SEO, and content best practices.
Requirements

General

  • Proven social growth
  • Copy + creative coordination
  • Reporting skills
  • Strong graphic design skills (Canva, Photoshop, Illustrator)
  • Proven experience creating scroll-stopping social content
  • Excellent writing skills — ghostwriting, storytelling, persuasive copy
  • Blog writing + SEO knowledge
  • Ability to match brand voice with precision (Shay's tone: empowering, direct, aspirational)
  • Fast, consistent executor who thrives under deadlines
  • Experience with publishing on websites (WordPress, Webflow, or similar CMS)

Must-Haves

  • Strong graphic design skills (Canva, Photoshop, Illustrator)
  • Proven experience creating scroll-stopping social content
  • Excellent writing skills — ghostwriting, storytelling, persuasive copy
  • Blog writing + SEO knowledge
  • Ability to match brand voice with precision (Shay's tone: empowering, direct, aspirational)
  • Fast, consistent executor who thrives under deadlines
  • Experience with publishing on websites (WordPress, Webflow, or similar CMS)

Nice-to-Haves

  • Prior ghostwriting for a coach, entrepreneur, or thought leader
  • Familiarity with PR/media placement processes
  • Knowledge of social ad creative strategy
  • Video editing for TikTok, YouTube, and Instagram
KPIs
  • Social posting consistency: 2-4 posts/day
  • Blog publishing consistency: >= 1/week
  • Follower growth and engagement rates
  • Website traffic driven by blogs/social
  • Conversions: app downloads, funnel opt-ins, program applications
  • Media pickups or placements from blog/ghostwritten content

Apply for Social Media & Content Manager (Storyteller + Creator)

Please complete the application below.

Role-specific questions

How to Apply

Click Apply Now and submit your resume, portfolio, and answers to the screening questions. Applications without writing samples will not be considered.